SDCC 2014 Mattel San Diego Comic-Con Preview Night Reveals

Mattel just announced several new Masters of the Universe items at their preview night event. Check out the awesome Battle Ram with Man at Arms and much more! More pics are coming!!

Masters of the Universe® Classics Battle Ram™ with Man-At-Arms®, $110
Battle RamThe all-new fan-demanded MOTUC vehicle has arrived! The front half is a detachable Jet Sled™ with a snake design, which can be interchanged with the 2013 Griffin design Jet Sled™ that came with Sky-High. The new Battle Ram™ features real rolling wheels, a projectile launcher, and includes an all-new version of Man-At-Arms® with a helmetless head that shows off his awesome ponytail. The figure has double arm armor and “leather” boots, and arrives with mace, a pistol, and a sword that snap into his armor. This special year-end holiday item is not part of the Club Eternia® sub, and will be offered to everyone in our regular sale on 12/15.

Masters of the Universe® Classics Eldor™, $25

EldorThe October Club Eternia® figure has been revealed!  This mentor to He-Ro® was a prototype figure seen in the 1987 Mattel catalog, and he arrives in the 2014 lineup as a perfect companion to your 2009 He-Ro® figure. Eldor™ arrives with his book of transformation, first glimpsed at the 2014 Toy Fair in New York. He comes with a removable hood and wizard staff with deactivated spell stone. Available 10/15.

Masters of the Universe® Classics Sweet Bee®, $25

Sweet BeeHer helmet was shown at the 2014 Toy Fair in New York and now the rest of the October Club Etheria™ figure has been revealed! This Princess of Power® comes with her shield, bee blaster and removable articulated wings. This figure will ship only to 2014 Club Etheria™ subscribers in October and will not be available for purchase during the regular October sale or at any time during 2014.

Masters of the Universe® Giant He-Man® and Giant Skeletor®, $75 each.

Giant He-Man

Giant SkeletorA new Masters of the Universe® line is coming this fall! More details about all four large-scale figures will be revealed at the fan panel, including information about these two figures, available in September and October, and two additional figures available in November and December.

Epic Creations™ DC Classic TV Series Batman™ Cowl, $100

Batman Cowl

Featuring a hard helmet under real cloth, this Batman™ cowl is the perfect companion to theBatman™ utility belt that’s on sale at SDCC and at! One size fights most crime fighters. Available 9/15

DC Universe Super Powers Figures, $30 each



Wonder Woman

Gold Superman

Green Lantern The Riddler

Mr. Mxyzptlk

Celebrate the 30th anniversary of Super Powers! This six figure series arrives in Four Horsemen style with packaging that pays homage to the classic ’80s toy line. Figures in Wave 1 include Batman™Superman™, and Wonder Woman, and figures in Wave 2 include Gold Superman™Green Lantern as The RiddlerMr. Mxyzptlk, and Kalibak is the collect and connect figure. Wave 1 ships in September, Wave 2 ships in October.

Also shown on Wednesday night were package reveals (bios!) for MOTUC Eldor™, Sweet Bee®, Rio Blast™, Madam Razz™ & Broom, Entrapta™ and Double Mischief™. We also showed packages for the new Ghostbusters™ 2-Packs, DC Universe Total Heroes™ Batman Beyond, DCU Damian Wayne, and the new wall-mounted display stands.