The Boys has lit Amazon Prime on fire. With a tone that matches the comic's irreverent mood. Perhaps my favorite bit of advertising came in an Honest Trailers video where the narrator of the video said something along the lines of, "Holy S#!t! Did Karl Urban just kill that guy with a baby laser?" It's enough to make someone want to sign up for Amazon Prime. It also looks like Dynamite has planned their release schedule with shrewd calculation.