I've not covered Alterna Comics too much. It's one of the smaller publishers out there, and I can appreciate that restraint in overextending a company in an effort to become a larger player. I also appreciate the love of comics as a medium, evident by their move to $1.50 newsprint comics. I even personally know the writer of Amazing Age, Matthew D. Smith, whose work on that title is some of the best writing at the publisher. However, from the moment that I got publisher Peter Simeti's 12th anniversary message, I gained a new respect for the publisher.
Alterna Comics is trying to draw in new readers with one of the oldest business tactics, lowering cost. I'm not mentioning prices, because that is a different issue. Alterna is lowering their costs by using cheaper paper, specifically newsprint. This has the dual effect of sparking nostalgia for those of us that get a kick out of the smell of newsprint. Newsprint also has a unique look that modern paper just doesn't have. However, due to this reduced printing cost, Alterna's cover prices are very noticeable for how low they are. Is it a good strategy? It is if the books are good.