Mattel Takes Over Jurassic World & Jurassic Park License
A new report from Variety reveals that Hasbro is no longer the master toy licensee for Jurassic Park and Jurassic World toys. Mattel is taking over after Hasbro and Universal could not agree on new terms.
“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s Chairman and CEO. “Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”
Mattel’s license rights for the “Jurassic World” franchise include action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys. It said initial products will be hitting shelves in early 2018.
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