Kevin Feige Takes Over Marvel Comics

Disney announced on Tuesday that Kevin Feige, head of Marvel Studios will now also oversee the comics division as chief creative officer. (Source: The Hollywood Reporter) This brings everything, film, television, and comics under one creative officer instead of separate people, with differing agendas. Feige will continue to report to Disney co-chairmen Alan Horn and Alan Bergman.

Photo by Gage Skidmore, 2019

Notoriously, this direction started in 2015. Kevin Feige threatened to quit if he still had to report to Marvel chairman Ike Perlmutter. This summer it was announced that the Disney+ television series for Marvel would be under the Marvel Studios banner. The TV division  had seen setbacks with diminishing ratings and the cancellation of the Netflix roster.

So far, the only person at Marvel Comics to see a change in their title is Joe Quesada, who becomes executive vice-president and creative director of Marvel Entertainment, reporting to president Dan Buckley, who now reports to Feige, except when it comes to sales and licensing, which is still run by Ike Perlmutter. For the time being, everyone else at Marvel Comics remain in place.

So where does this lead? Time will only tell, but with everything under one umbrella, perhaps we’ll see the comics side better poised to capitalize on the popularity of the films. Consider that if a comic sells 300,000 copies, it’s in the top ten. If a film sells 300,000 tickets, it’s a flop. If a new creative direction results in increased sales, then we could see the crash, many have been calling for stalled. Of course until we see Feige make any changes, everything is speculation.