BREAKING NEWS- KB Toys is Coming Back!!!
With the news of the demise of Toys R Us still very fresh, we have something really exciting to announce; the return of KB Toys!! Yes you read that right, KB Toys is coming back! How is this possible you might ask? Ellia Kassoff of Strategic Brands, LLC has entered the fold with a bold claim: “We’re going to save the toy industry!” His plan? To resurrect KB Toys.
In an announcement on LinkedIn, Kassoff wrote the following:
“As some of you know, our company Strategic Marks, LLC has acquired KB Toys about a year ago. During that period, we had been working on several models to resurrect the ‘Great American Toy Store’ and to make sure the stores can compete with Toys ‘R’ Us, other brick and mortar stores as well as on-line retail. Well, with the demise of Toys ‘R’ Us this week, we have now accelerated our business plan and hope to have our stores up and running before Christmas. We’re in discussions with many of the toy manufacturers, as we try to find out the best way to support them and the 20% loss of the US toy market due to the Toys ‘R’ Us liquidation. We believe we will have the infrastructure in-place and [hopefully] save the toy industry.”
This is great news for both old KB Toys employees (like me) and thousands of soon to be ex-Toys R Us Employees. The toy industry could very well be saved and at the same time mom and pop stores and “pop up” toy stores will continue to breath new life into the industry. While one beloved company closes, one from the dead is coming back! More info as it becomes available.